When you walk into a dealership looking to buy a car, your first point of contact will likely be a salesperson. If you’ve been primed by films and popular culture, you might have a few guards up, which makes sense. The common portrayal of a car salesman is anything but flattering.
For instance, during an episode of the popular game show Family Feud™ the host said “Tell me a word starting with the letter ‘S’ that describes a used car salesman.” The top seven answers were:
And the negative association doesn’t stop there.
How to purchase with confidence
It’s difficult because starting a relationship with distrust in mind is the worst way to develop trust. And the car buying experience is so much better with trust. When you can trust your car salesperson, purchasing a vehicle becomes a pleasant experience. In order to find a trustworthy car salesperson, consider some of the tips and questions below.
1. Do They Respect Your Budget?
A trustworthy salesperson will view the fact that you have a budget as a positive. A budget narrows down the vehicle selection, which makes the salesperson’s task of finding you the right vehicle easier.
2. Do They Readily Answer Your Questions?
Part of the job of a salesperson is to ensure you feel informed before deciding to purchase. If they change the subject when you bring up things like payment terms or interest rates, take that as a definite red flag.
3. Are They Pressuring You to Buy?
On average, people who purchase a new vehicle keep it for between 4-7 years. That definitely qualifies as a major purchase, and a salesperson should not make you feel rushed into making a decision.
4. Do They Try to Prevent You From Leaving Until You've Purchased?
Do not trust your car salesperson if they try to keep you in the dealership longer than you want. This can be a tactic to make you feel obligated to purchase because you’ve already spent so much of your time. It’s also a popular way to “wear you down” so you’ll make a purchase just to get it over with.
5. Are They Focused on Meeting Your Needs?
A vehicle salesman you want to work with is someone who is there to help you make a purchase that meets your needs. It’s the salesperson’s responsibility to listen to your needs and find suitable options. If the salesperson seems focused elsewhere, you might want to shop elsewhere.
Trust Your Car Salesman
Trust is something money cannot buy. Although it’s not the easiest to come by, the value trust adds to relationships makes it worth a little effort. When you find yourself in the market for a new vehicle, remember to look for signs of trustworthiness in your car salesperson.