Miller Auto & Marine Blog

Is Miller’s Price Match Guarantee All it Promises to Be?

Chance Haakonson
Posted by Chance Haakonson on May 17, 2016 12:14:00 PM

Price Match GuaranteeI get it. It’s not always easy to tell if someone has your best interests in mind. And when phrases like “that’s how they get you” and “if it sounds too good to be true, it probably is” dominate popular opinion, it takes a fair amount of effort just to prove you’re not trying to trick anyone or take advantage of them. Not that there’s anything wrong with being cautious, it’s just to say: I get it.

In fact, just to show how much I get it, this entire blog is dedicated to explaining what Miller’s Price Match Guarantee is and how it works. After all, it is a great offer that often sounds too good to be true. 

What is Miller’s Price Match Guarantee?

Put simply, if Miller cannot meet or beat the price of a new vehicle, they will give you a check for $1,000 cash. Now, we’re going to dive a little deeper into just what that means for you as a customer. 

Why Only New Vehicles?

It’s about eliminating variables. New cars all come from a secure manufacturing environment where countless quality control measures are taken to ensure the highest degree of sameness. In comparison, the quality of used vehicles vary depending on dealership standards, previous ownership, and maintenance timelines to say the least. It would be near impossible to find two used cars that could be compared and considered to be equals. 

How Equal Are We Talking?

Exact. To qualify, the vehicles must be the same make, model, year, and have the same trim/options in order for Miller’s Price Match Guarantee to apply. Together, these components shape each car’s identity.

  • Make: Refers to the company that manufactures the vehicle (Buick, GMC, Lincoln, Nissan).
  • Model: Refers to the vehicle itself (Enclave, Acadia, Equinox).
  • Year: Refers to the year a particular model is produced.
  • Trim: Further identifies a vehicle based on sets of features.
  • Options: Further identifies the extra features that may not be described in the trim level.

A vehicle’s trim is identifiable by terms such as EX, LTX, Touring, and Grand Touring. Oftentimes, publications will use “trim” and “style” interchangeably. Vehicles with different trim levels will have a different set of standard features, which is why only vehicles with the same make, model, year, and trim/options are eligible for the Price Match Guarantee. 


  • Miller vehicle must be in stock (no dealer trades or inbound vehicles).
  • Competing vehicle must be sold from a Minnesota dealer.
  • Customer must present written offer from competing dealer, with the following details:  year, make, model, VIN, purchase price and trade value (if applicable).
  • Competing vehicle and Miller vehicle must be eligible for the same rebates.
  • Competing vehicle cannot have prior damage, be a demo/service loaner vehicle, or have any other characterstic that would diminish its value.
  • Miller will only pay $1,000 Price Match Guarantee upon receipt of a final purchase order consumated between customer and competing dealer.

Any More Questions?

Miller’s Price Match Guarantee means, if Miller cannot meet or beat the price of a new vehicle, they will give you a check for $1,000. It’s not a trick to get customers in the door, and it’s not too good to be true. It’s a way for Miller Auto & Marine to give our customers the best price on the new vehicle they want. It’s Miller’s version of putting our money where our mouth is, and we mean every word. All you need to do is bring in a deal sheet from a competitor including trade information if applicable and Miller will meet or beat that price. That’s it.

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2930 2nd Street South St. Cloud, MN
Phone: (844) 966-8900,-94.1969124,17z/data=!3m1!4b1!4m2!3m1!1s0x52b45fa465eb20b3:0x6adb594d941c4f75


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Miller Auto & Marine
Miller Auto & Marine
2930 2nd Street South
St. Cloud, MN, 56301 United States
(844) 966-8900
Miller Auto & Marine 45.5473435, -94.1947084.